Given the recent discussions around the validity of the Entrecard traffic I thought I would share my thoughts on the matter, and going beyond that, the strategies I have employed to make Entrecard work for my humble little gardening site. Basically, I am seeing large numbers of traffic coming via Entrecard and a number of those are now turning into valid commenters and regular and valued visitors.
As you can imagine gardening is a very small niche and is often only frequented by those that are keen gardeners. The general run of the mill netizen is not all that interested in the subject, however I am capturing some interest from these netizens. This is by keeping the content straight forward and understandable. Also a smattering of geek and personal news intersperses the gardening articles. This keeps people hooked I have found. Although I do try and stay faithful to my niche and am being careful not to flood the blog with other non-related materials.
The Drop Strategy
The second part of the strategy is the card dropping methods I have been employing. In large this is a bit of a rehash of a comment I left at On Blogging Australia and a summary of a thread at the Aussie Bloggers Forum, for those that have now read this a number of times apologies in advance.
The card dropping strategy is very straight forward and has proven very successful with my site being in the top 3 of the Home and Garden category since about the second week of participation. I am a chain dropper, however I do take the time to scan and read some of the articles. I even comment on a number of these sites and participate in the community. I have discovered many sites of great value to me across a wealth of topics.
- Drop on those network of fellow bloggers that I am familiar with through forum discussions. For me this is a collection of contacts from the Aussie Bloggers Forums and Blog Catalog. These contacts always reciprocate.
- Those that have taken the time to consider my site and are willing to advertise are next on the list. My clients are often more than happy to reciprocate with a drop back or two.
- The next hit list are those fellow Entrecard participants that I wish to, or am, advertising with. Showing them that I do take the time to look at their site, and not simply clicking from the Dashboard is an important step. Often too these sites will be the ones with the more interesting articles, and I will be moved to participate within their blog.
- Return the favour to those Drop on those that dropped on me. As per above, even the chain droppers, have taken the time to visit my site.
- Drop on those that drop on me regularly that are in the top 10 from the details page. Even if these guys do not participate in a discussion, they are constant visitors and my hope is that sooner or later one of my articles will arouse their interest.
- Next on the drop parade are those blogs that threw me the most traffic from previous advertisements. They are also the ones that I am likely to advertise with again.
- Drop on the new arrivals. These are the credit poor people of Entrecard and are often thankful for the credits. Some I also try to advertise on, but these spots are snapped up lickety split.
- Complete drops by dropping on the smaller categories. Those categories are often the ones with <20 members and do not attract much attention from the world. As such they are often more than happy to reciprocate.
I have also begun performing similar drops for Sockos Spot. Again that is reaping rewards with numerous advertising requests coming in from sites that did not know about Sockos Spot in the past. It is building a readership and that in turn is improving the reach of the sites.
Thanking my Advertisers
I am also now sending a personal message of thanks to those that have decided to place an advertisement on my widget. The idea was inspired by the excellent article Entrecard: Social Advertising for Bloggers that in turn was inspired by The Cheap Gourmet. The reason for this thanks is that these are the people that have taken the time to evaluate my site and make the decision to advertise on my screen real estate. The act of thanking will encourage that client, and that is what they are, to advertise again. It also opens up another social network opportunity on Entrecard.
Thanking Those That Allow me to Advertise
By admission I have been a little lax here, but I am making every endeavour to thank those fellow Entrecard members that have permitted my advertisement on their widget.
Remember that Entrecard is a social network of sorts. So be social in its use.
