The Meat and Livestock Australia board have long enlisted aged former AFL player Sam Kekovich to flog its core product around Australia Day. The campaign of 2006 was funny, and centred around Sam shelving the politically correct phrasing and telling us to eat lamb in no uncertain terms. It appealed to the twisted Australian humour like no other advertisement earlier. It is by far the best of the campaigns.
Sam Kekovich Eat Lamb on Australia Day 2006
The 2007 campaign was also a good campaign. It followed in the same manner of the 2006 campaign.
Sam Kekovich Eat Lamb on Australia Day 2007
However it is fair to say that with each year the wit has dissipated and the effectiveness of the campaign must be fading. In desperation it seems that this year the MLA has decided Sam needs help from fellow D-List celebrities. Sam has been joined by:
- A plastic looking Melissa Tkautz from E Street “fame (… what you forgot about that show)
- The Justice Crew who won a talent show apparently (wouldn’t know never saw it)
The advertisement has also been made into an all singing and dancing spoof of the Aqua tune “Barbie Girl”. Now correct me if I am wrong, but Aqua were a group from Finland, and “Barbie Girl” was only a hit due to its corniness. Unfortunately the corniness has long faded and the lyrics of the spoof are disastrous. That said here is the latest piece of #ChopCulture.
Sam Kekovich Eat Lamb on Australia Day 2012
And of course the full god awful thing!
Barbie Girl 2012
I am sure I will be labelled as un-Australian, but really are we still really liking this aged campaign?
